The Founders Pledge Ambassador Program: When Founders Lead, Others Follow
Our Ambassador Program launches with mission-driven entrepreneurs joining forces across the globe.
"Action is contagious. Everyone has a different threshold for stepping up. A rare few need no prompting. Most of us need to see someone else go first. But once someone takes that leap, others follow. It starts with one, then two, then ten, then a movement.” – Moral Ambition, Rutger Bregman, 2025
Over the past decade, we have built a powerful movement of entrepreneurs, investors and problem-solvers on a mission to do as much good as possible. Again and again, we’ve seen that our members don’t come alone. By opening doors, spotlighting Founders Pledge at conferences, and encouraging others to follow their lead, our community has multiplied its impact – helping tackle the greatest problems of today and tomorrow.
Sometimes, it starts with something as simple as an introduction. In one case, a member inspired two nine-figure pledges just by reaching out to a founder friend who then invited their co-founder to pledge. What began as a personal pledge of $40,000 transformed into $560 million in potential future giving. That’s the power of multiplying impact.
This year, we turned that power of intentional introductions into something structured, global, and fun!
Launch Of The Ambassador Program
The Ambassador Program is our latest initiative to galvanize around an increasingly interconnected world and multiply our member’s impact. It’s designed to enable members to shape and build the community they want to be a part of.
This quarter, a specially curated group of Ambassadors will embark on a month-long, focused “sprint.” United in their quest to create maximum impact, their goal is to inspire as many pledges as possible within this time. Alongside the camaraderie of their in-country team of four ambassadors, a whole suite of purpose built tools has been created, including an Ambassador kick-off event and playbook. There’s also a healthy dose of doing good competition with an impact leaderboard and the gift of a future retreat spot to two Most Impactful Players (MIPs).
Meet The First Cohort
We’re thrilled to share that our first cohort of 16 Ambassadors has now launched, spanning Sweden, Germany, UK, and US.
US Ambassador Team
- Aaron Mayer
- Griff Bohm
- Javier Aguera
- Nikhil Shah
UK Ambassador Team
- Christoph Warrack
- Clarisse Beurrier
- Lily Elsner
- Michael Kent
Sweden Ambassador Team
- Jonatan Carlsson
- Ludvig Bergstrom
- Per Jonsson
- Simon Hill
Germany Ambassador Team
- Freddy Zwanger
- Ian Walker
- Jonathan Harris
- Martin Brucher
These founders and investors are at different stages of their journeys — some long-time members, others brand new. Some are already giving, others preparing for this moment. Their diverse talents and networks strengthen them as a team, but what unites them is their unanimous commitment: to use their voices, creativity, and reach to grow a community of impact-driven entrepreneurs.
What’s Happening So Far
The energy is contagious. WhatsApp groups are buzzing, ideas are flying, and ambassadors are experimenting with a range of different strategies.
- Speaking at global conferences like Nordic Tech Week and Munich’s Bits & Pretzels
- Hosting dinners and gatherings
- Reaching out one-to-one
- Sharing their pledge journeys publicly on social media
The combination of team spirit, shared vulnerability, and creative experimentation is inspiring—and it’s already sowing new connections and pledges.
A Thank You For Going First
A special thanks to Ignaz Forstmeier, whose reflections on Linkedin helped to inspire this program. He shares why advocating for Founders Pledge can be one of the most meaningful steps a member can take.
To our inaugural cohort of Ambassadors: thank you for role-modelling what’s possible when a community builds itself. You’ve reminded us that generosity scales when people are willing to step up, and with every introduction and every pledge, that change multiplies when we raise our ambition and act together. Thank you.
If you’re excited by the Ambassador Program and would like to join a future cohort, then please email your community manager or community@founderspledge.com. We can’t wait to have you onboard.
