By now most people know that meat production is a nightmare for the environment, but fewer people focus on the negative ramifications of dairy production. Magi Richani, 33, is working to skip the cows, making dairy products that are less harmful while tasting just as good. “Our technology allows us to make dairy proteins directly from plants without the need for cows,” says Richani. In her view, most plant-based dairy products are missing one key ingredient: a protein called casein, which gives them their creamy texture. Nobell is making cheese using casein from genetically engineered soybeans and aims to have its first products on the market by next year.