Alex is the CEO & founder of Persado (headquartered in New York).

Persado uses AI to generate language that resonates the most with an audience, segment or individual. Persado has over 200 customers, most of which are marketing departments of Fortune 2000 companies, and is creating a new category in the area of NLP applications – data-driven creativity and computer enabled choice of words.

Previously, Alex co-founded Upstream (headquartered in Athens and London) in 2001, a mobile marketing company, and served as the company’s CEO between 2004 and 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction, and spearheading its international sales expansion and product innovation. Upstream’s majority was acquired by Act.is of London in 2014.

Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, and United Airlines R&D group.

Alex is an active angel investor with a focus on the area of enterprise SaaS and B2B applications. Through his work at Upstream and Persado he is also the holder of two international patents. Alex holds a BS in Applied Mathematics from Columbia University, and a M.Eng. in Operations Research from Cornell University.