Ben Demiri heads up SIX London, a London-Porto based company, who's mission is to be the worlds leading platform for digital customization in the luxury fashion sector. Launching to public in October 2015, they will be pioneering the first luxury online customisable sneaker brand- as a clear B2C proposition. In addition, they have developed a 3D customising engine and a complete solution for additional (luxury) brands to join him on this platform.

SIX London is co-founded by Jose Neves (Founder and CEO of Farfetch.com), Goncalo Cruz (COO, and formerly the MD of Groupon Iberia), and Ben. Ben has an MBA and scientific educational background. He believes in a truly global business and multinational team, harnessing the potential of the best people and believes in their development. This ultimately creates a better, more creative business and strong market proposition.