Zeynep is the solo founder and CEO of MOMENTO, Turkey’s leading employee and affiliate reward and recognition soluton provider. After completing her studies at the LSE and the University of Oxford, she started her career in investment banking in London, leading structured debt transactions across asset classes. She later decided to follow her passion of entrepreneurship, founding MOMENTO which today is the solution provider to world’s leading corporates. Through its clever on- and offline systems, MOMENTO daily serves thousands of employees to redeem their rewards at their chosen point of shopping, entertainment, relaxation, dining or travel; making it fun and easy-to-use for both the giver and the receiver. Zeynep is a member of the World Economic Forum’s Global Shaper community, having served as the Curator of the Istanbul Hub and as a member of the Global Agenda Council on Employment.