In 2004, I launched R.fm, an early mobile music streaming platform for electronic music, and was later part of the founding team behind Beats Music that was acquired by Apple in 2014 for 3 Billion USD.

I’m currently co-founder and Chief Experience Officer of Soundtrack Your Brand, a Spotify-backed company building a leading music streaming service for businesses, providing brands in 74 countries with a state-of the-art music platform and a scientifically proven music curation model. In 2019 Soundtrack was selected as one of the world’s most innovative companies by Fast Company.

I’m also a co-founder of Dreams that is a neo-bank aiming to make saving, spending and lending money easy, engaging and social. Dreams provides savings and investment services to retail clients and focuses on user experience and behavioral science. The unique Dreams method has proven its weight in the Nordic markets, where we boast 360,000 users or the equivalent of 15% of the total 20-40-year-old target group. We have achieved these figures in under two years, and proudly count women as 69% of our users. In 2018 Dreams was named a Rising Star as part of the KPMG Fintech 100 Awards. Dreams plan to launch in in France, Germany, Belgium, Spain, and Holland in the upcoming years.