"Founder Pledge perfectly aligns with my personal values. Building a social business to make a impact in the world. Excited to be part of the community and try to make a positive change."
Michael co-founded Your Super in 2015 in order to inspire and make it easier for people to eat healthier. After being an athlete all his life and a semi-pro tennis player, a cancer diagnosis at age 24 rerouted his trajectory. After going through traditional treatment, his co-founder Kristel mixed up Superfoods to boost Michael’s immunity. He felt healthier, happier, and more energized. Together they created 5 superfood mixes and 2 vegan proteins they shared with friends and family.
With a BBA and MSC in management and finance, Michael well understood the laws of supply and demand. When his community requested more product then was available, he and his co-founder realized they had a real business. Together they created YourSuper.com, set up shop in Berlin, committed to a totally transparent supply chain and one for one (1:1) give back model. Your Super expanded to the US in 2018 and sells to over 60 countries.
