Alicia is a passionate tech entrepreneur. She founded Skimlinks in 2007 and was CEO of it from inception for over 10 years, growing it to be the leading content-to-commerce monetisation platform for online publishers globally. It is a $50m a year business, running on 4.5m websites around the world, with global operations.

Skimlinks helps publishers monetize and gain insights from their commerce-related content, working with content networks, media companies and online newspapers such as Conde Nast, Buzzfeed and Huffington Post. Skimlinks automates and optimizes affiliate marketing for publishers and creates the largest co-operative of publisher data focused on shopping intent. She later moved into the role of President and Board member.