Erik Bergman founded performance marketing and lead generation company Catena Media in 2012. Catena Media went public on the Swedish stock exchange in 2016 and was valued at $200 million. Passionate about charitable giving, Erik founded his new venture, Great.com, in 2018, an organisation that uses creative digital marketing techniques to generate revenue from the online gambling industry and donates 100% of its profits to vetted charities around the world.